Product Overview

Summary: This Digital Marketing for Tyre Stores SOP provides a clear, step-by-step framework for attracting, converting and retaining customers in a highly competitive Australian tyre market. It standardises how your team manages Google, Meta and local search marketing so every campaign is trackable, compliant and profitable.

Australian tyre stores operate in a price-sensitive, fast-turnover environment where customers often make decisions within minutes of searching online. This SOP translates modern digital marketing best practice into a practical, repeatable process tailored specifically for tyre retailers – including how to promote tyre brands, wheel alignments, puncture repairs and logbook servicing in line with Australian consumer expectations. It provides a structured approach to search engine optimisation (SEO), Google Business Profile management, paid advertising, social media, online reviews and website content, all aligned with your store’s brand and capacity.

By implementing this SOP, tyre businesses can move away from ad‑hoc, “set and forget” marketing and instead run disciplined, data‑driven campaigns that consistently fill the booking calendar. The procedure covers everything from setting local catchment targets and seasonal promotions (e.g. wet‑weather safety checks, holiday travel checks) through to managing online quotes, click‑to‑call tracking, and remarketing to lapsed customers. It also embeds key Australian legal requirements around advertising, pricing transparency and use of testimonials, so your digital presence drives growth while supporting your broader WHS and compliance obligations.

Key Benefits

• Increase high‑value bookings by standardising how your team runs local search, social and paid campaigns.
• Improve return on ad spend by defining clear targeting, budgeting and optimisation routines for each digital channel.
• Strengthen your local reputation by systemising review requests, responses and customer feedback loops.
• Protect your brand by embedding Australian consumer law advertising and privacy requirements into everyday marketing activities.
• Streamline collaboration between store staff, head office and external agencies with clear roles, workflows and approval steps.

Who is this for?

• Tyre Store Owners
• Automotive Business Managers
• Marketing Managers
• Digital Marketing Coordinators
• Franchise Operations Managers
• Customer Experience Managers
• Business Development Managers
• Automotive Group Marketing Leads

Included Sections

• 1.0 Purpose, Scope and Objectives
• 2.0 Definitions and Key Marketing Terms
• 3.0 Roles and Responsibilities (Store, Head Office, Agencies)
• 4.0 Brand Positioning and Target Customer Profiles for Tyre Stores
• 5.0 Digital Marketing Channels Overview (Search, Social, Email, Remarketing)
• 6.0 Website and Landing Page Requirements for Tyre Services
• 7.0 Local SEO and Google Business Profile Management
• 8.0 Online Reviews, Reputation and Response Protocols
• 9.0 Paid Advertising (Google Ads, Meta Ads) Setup and Optimisation
• 10.0 Content Strategy for Tyre Promotions and Seasonal Campaigns
• 11.0 Social Media Posting, Community Management and Escalation
• 12.0 Lead Handling, Online Enquiries and Booking Conversion Process
• 13.0 Data Tracking, Analytics and KPI Reporting
• 14.0 Compliance with Australian Consumer Law, Privacy and Spam Requirements
• 15.0 Working with External Marketing Agencies or Suppliers
• 16.0 Continuous Improvement, Testing and Review Schedule
• 17.0 Document Control and Version History

Legislation & References

• Competition and Consumer Act 2010 (Cth) – Australian Consumer Law (ACL)
• ACCC – Advertising and Selling Guide
• Spam Act 2003 (Cth)
• Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs)
• AANA Code of Ethics (Australian Association of National Advertisers)
• AANA Code of Ethics – Practice Note: Testimonials and Endorsements
• Google Business Profile and Google Ads Advertising Policies
• Meta (Facebook/Instagram) Advertising Standards